PUBLISHED BY WILEY

The bible for enterprise AI adoption.

The practical playbook for enterprise AI adoption. Frameworks, visualization tools, and case studies from the largest qualitative study of enterprise AI adoption ever conducted. Published by Wiley.

Dr. Lisa Palmer|Wiley (John Wiley & Sons)|ISBN: 978-1394336913
16+

Industries Studied

10h 42m

Audiobook

5.0

Amazon Rating

5.0 on Amazon (304 pages)
Show AI, Don't Tell It by Dr. Lisa Palmer, 3D book cover

Read before you buy.

Preview the Foreword by Dan Roberts and the Introduction.

Foreword

By Dan Roberts, Host of the Tech Whisperers Podcast, Author of Confessions of a Successful CIO

The mantra of "developing the human side of technology" has guided me through four decades of helping leaders transform their workforce, tech functions, and companies. Having partnered with thousands of visionary CxOs, I've studied the mindset, success traits, and patterns that differentiate the good from the great leaders. What you find is a laser focus on getting the fundamentals right. You also find a series of big bets and answer-the-call moments that took vision and courage.

These leaders are business first and are laser focused on their Big C: Customer. They also lead with H.E.A.R.T. in recognizing how they show up with humility, empathy, adaptability, resilience, and transparency… while balancing the need to deliver results, hold people accountable, and have the hard conversations from the board and C-suite to peers and teammates.

That's why this book is such a breath of fresh air. Show AI—Don't Tell It isn't a technical manual or another opportunistic play on the AI hype cycle. It's the leadership playbook for these times, rooted in real-world experience and grounded in the belief that transformation happens only when people feel it, see it, and trust it.

Dr. Lisa Palmer brings what I call The Dr. Lisa Factor, a rare combination of practitioner experience, big tech scale, boardroom advisory chops, academic depth, and research rigor. She's been a CIO who knows the pressures of execution. She's been a trusted voice to C-suite leaders navigating disruption. And she earned her doctorate studying applied AI, resulting in the Five Pillars of AI Success, a framework that is helping countless organizations turn good AI intentions into business results.

Dr. Lisa understands what the best leaders already know: Bold AI Leadership is not about the latest algorithm ("a fool with a tool is still a fool!"). It's about people, building trust, communicating with clarity, and energizing teams around an exciting future.

Show AI—Don't Tell It equips you with everything you need: a mindset grounded in human-centered business value, a strategy anchored in five success pillars, and an action plan that uses visual storytelling to drive alignment, execution, and innovation.

It reminds us that in the face of unprecedented technological acceleration, the leaders who win will be those who double down on the human side. Those who cultivate trust, clarity, collaboration, and culture at scale. Those who show the way—visibly, consistently, and boldly.

So here's my challenge to you: Don't just talk about AI. Show it. Lead it. Build it. And let the results speak for themselves.

— Dan Roberts

Get your copy.

Available in hardcover, Kindle, audiobook, and eBook.

Hardcover

Amazon

~$30

Kindle

Amazon

$19.99

Audiobook

Audible

10h 42m

eBook

Barnes & Noble

$29.99

All Formats

Wiley

Publisher

What readers are saying.

100% five-star reviews on Amazon.

Should be required reading for all leaders

Required reading for my teams. This is the best book I have ever seen for cutting through tech jargon and AI hype to land on actionable and pragmatic guidance. If I could give a 6 out of 5 I would. Dr. Lisa cuts to it and gives real, tangible examples of AI successes and failures that any AI leader can extract value from to apply to their own enterprise. Do yourself (and your teams) a favor and read this as soon as you can.

Alexandra MargolisDecember 18, 2025

A Dense, Practical Guide for Turning AI Hype Into Real Value

We constantly hear about companies investing in AI but still struggling to get real, measurable value from those efforts. Dr. Lisa dives right into that gap and offers one of the clearest, most practical roadmaps I’ve seen for moving beyond the hype. The book is dense—in the best way possible. Every chapter is packed with actionable ideas, provocative questions, and visualization techniques that make complex AI concepts instantly clearer.

Chandra KnabelNovember 15, 2025

AI that’s real, practical, and worth every page

Dr. Palmer’s book does a great job of making AI approachable without oversimplifying it. It connects the dots between technology, people, and purpose based in actual experience… practical insight from someone who’s clearly been in the trenches. It is refreshing when you come across a book that is dense with value like this.

Matt NicollsOctober 30, 2025

Actionable framework for turning AI into real, measurable business value

From page one, Dr. Lisa Palmer delivers exactly what so many of us in business and technology have been seeking — a clear, actionable framework for turning the incredible potential of AI into real, measurable business value. Too often AI is discussed in buzzwords and "what-ifs," but this book cuts through that noise and equips leaders to show, rather than just tell, what AI can truly accomplish.

Michelle TaylorOctober 30, 2025

Roadmap to synthesize value from the AI hype

Dr. Lisa offers a data-driven, unbiased guide to harnessing the power of AI. Her practical approach shows readers exactly how to achieve results. Lisa not only explains how to achieve results but has also successfully delivered them multiple times using the same tools and methods. I highly recommend this book and its methodology to anyone eager to seize this transformative opportunity!

MateoOctober 28, 2025

An antidote to AI Marketing hangovers

I’m an AI technologist who reads a lot of AI books and papers for work. This book sets out a very clear framework for choosing where to apply AI or not, which is an incredibly important choice that’s often not thought about carefully enough. It also sets out a way to measure and communicate the effect of AI for a business, in a way that non-technologists can understand and believe. This book is like an antidote to typical AI Marketing.

KayaOctober 25, 2025

Achieving Successful AI Initiatives

Dr. Lisa Palmer provides tremendous insights into using visual tools and techniques to build business value into AI initiatives. Must read for senior leaders on how to successfully deliver AI projects.

Jeff FiedlerOctober 12, 2025

Excellent AI book by an expert

Excellent book on utilizing AI in a business. Focus on the customer experience, not just using AI for the sake of deploying AI.

NeilOctober 10, 2025

Professional Endorsements

Finally, a playbook that shows how to unlock AI’s power with business leaders, not just engineers, and demystifies the path from vision to real value.

Mary Shea, PhD
Former Principal Analyst, Forrester

The step-by-step methodology is the essential AI guide for driving collaborative, secure innovation, fast.

Rob Bence
VP of Technology & Cybersecurity, Tepper Sports and Entertainment

Critical resource for business leaders that fills in all the gaps between LLMs and making money!

Chris Germann
Former VP, CIO Research Program, Gartner

Shows how to turn skeptics into champions by demonstrating exactly how AI changes the game for your business.

Greg Nichols
President, Technology Partners

LinkedIn Reactions

What a masterclass in modern AI Leadership. This book isn’t just about technology — it’s about transformation. Dr. Palmer lays out a Bold AI Leadership Mindset that challenges conventional thinking and empowers leaders to drive real impact.

Doug Utberg

Technology Leader

Her framework of the Five AI Success Pillars is a blueprint for turning potential into performance. Visualization as a catalyst for change — because seeing is believing, and clarity drives action.

Tim Dickson

Chief Digital & Information Officer

This book is so good, I had to buy it twice. I am rereading it to add notes again. Fun fact — I am getting even more out of it on the second read! The book that keeps on giving.

Micah Margolis

Architect of Business Evolution

What a great read! Love the practical application and real-world examples. You can check out the audiobook version or get a hard copy on Amazon — I’ve got both.

Cedric Wells, MBA

Business-Driven IT Leader

After just a few pages, I am excited and inspired. The book is easy to follow, it makes sense, it is backed by tons of examples and visuals, and it showcases proven business concepts that are fundamental for successful AI Adoption.

Camelia Cirjoi

Technology Leader & AI Champion

She is an incredible AI expert. If you want to be smarter (and more thoughtful) about AI, you should grab this book. It’s got a LOT of useful information, presented in an accessible way and with practical examples.

Sarah Neely

Brand Strategist for the AI Era

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“No one can match the pace of AI alone.
Together, we can lead it.”